Is It ‘Social Responsibility’ Or Are Companies Riding Controversies Just To Gain Young Buyers?

Our current social climate is tumultuous to say the least. Unlike any generation before them Millennials and Gen Z buyers want to align with brands that are connected to what…

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Do Corporate Discriminatory Practices Reflect Training Deficiencies or Something Deeper?

2018 was filled with these headlines: “Boeing employee wins racial discrimination award” “Google settled racism case from contractor ‘treated like a terrorist’’’ “Starbucks vows ‘unconscious bias training’ after having 2…

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